Tech4Africa is the largest most well-known technology, innovation, entrepreneurial and start-up manifesto in Africa and this year our very own Digital Strategist was selected to disperse his knowledge. Tavonga, the mastermind behind digital strategy at Flint took his Tech4Africa audience on an exploration of the past, present and future of social media. With emphasis on the...

Remember those days, when marketing campaigns meant TV, radio and print ads? Well – it’s time to rethink traditional marketing methods. Those days are long gone. They may contain elements that will accommodate your marketing plan but marketing is now so much more. You would have noticed that media has and is absorbing the age of digital like a massive sponge. More often than not,...

You may be asking yourself, “but why do I need a content marketing strategy at all?” Well the fact of the matter is that with the age of the digital world, consumer behaviour has evolved and consumers have become good at filtering large amounts of info which they are bombarded with daily. You need to be noticed amongst the informational traffic that your potential customers are...

Finding the perfect harmony for your brand in the digital marketing age can be overwhelming and confusing, but once you’ve identified a well-balanced mix of digital marketing trends and actionable strategy you’ll be on your way to achieving measurable success. Here are 5 digital marketing tactics to look out for that never go out of fashion!. Don’t rely on...

Content Marketing is often a misunderstood aspect of online marketing. Mentioning it to someone as a strategy may be met with the response “Well, isn’t it just marketing?” or “We’ve got stuff on our website so we’ve got that covered”. One of the earliest things I can remember hearing about ‘content’ in the digital age, was that it didn’t actually matter. These were the thoughts of...

Let’s talk digital, but more specifically – digital advertising. With most, the term ‘digital advertising’ doesn’t really resonate as ‘internet advertising’. Many pop up their onroad LED billboards and sell this idea to you as “Digital Advertising” while you pay good money and tick off digital advertising in your marketing plan for the year.   What is Digital Advertising then?...

It’s a burning question that rolls its way through my brain each and every morning and throughout most of the day. Wondering “What is online?” has kept me up at night with rambling murmurings of great ideas and terrible potential brand tragedies. From a business perspective the real burning question is “What is the value of online for me?” Many businesses just cannot come to grips...

With the recent news that South Africa is the most digitally developed country in Africa and the fourth-fastest growing digital economy in the world (after China, Malaysia and Thailand), you may start to realise that digital marketing is now more essential than ever. Gone are the days when marketing served one purpose – to sell. Today we use marketing to build relationships,...

Are you sure you want to tweet that? Think about your tweet, IM or status update for a second before you hit send. You might be thinking ‘this is hilarious (to me)’ or ‘social media is there for venting, right?’ – Wrong. Whether you’re an individual or brand, your online presence is a reflection of who you are and your brand personality. With so many different personalities...