The ability to stay on top of change has never been more integral than today, especially in digital marketing, where you must be nimble and constantly adapt to a rapidly evolving landscape. Modern customers have high expectations of businesses and brands. So to ensure you give your users the best possible experience, you need a full funnel marketing strategy. A full funnel...

Marketing has become highly dependent on technology and no marketing campaign is complete without its use. Knowledge of this marketing technology is important in order to reap desired results. So, are your marketing efforts not reaping desired results? What technologies (if any) are you applying to your strategy and why? In this MarTech series we will take you through how you...

It matters not what the digital reinvention is for, a client or for your brand, but, at some point, it is relooking the way you conduct your business that is essential. This is because even your favourite customer would appreciate some love with a little change or upgrade. So when and how do you know it’s time? Also, where do you even begin? We aim to answer those questions and...

Data-driven marketing may be the solution for all the times your business lost money on mass marketing. Mass marketing doesn’t factor in the constant changes that happen within the marketing space, it does not factor in varying target markets and quite frankly, it is also quite expensive! “Data-driven marketing, on the other hand, is measurable” says Kenneth Sun, Co-founder...

Terms come and go and they leave an impression, lasting or not. Whether your business was able to execute what the point of that term was in the first place is the point of this article. We have a look at the buzzwords driving change right now, Digital Transformation and Digital Disruption. We examine why for some these are just that, trendy terms. Leaving no mark or any positive...

Table of ContentsWhat is paid advertising?Why paid advertising?Which type of paid advertising is right for you?Display advertisingMobile AdvertisingPay-per-click (PPC)Video advertisingSocial media advertisingNative advertisingTime to get started What is paid advertising? By definition, paid advertising is the broad umbrella term used for any type of advertising that a...

The beauty of the Digital Marketing industry is that it never slows down.  It’s constantly changing, growing, evolving, innovating, and 2017 is shaping up to be fantastic in terms of Digital Marketing trends. We’ll take a look at the top 5 trends which are set to influence the industry in 2017 the most. Can the past predict the future? 2016 was a visionary year for...

The importance of Online Reputation Management We have all heard of the saying, “your reputation precedes you” and when it comes to Online Reputation Management, or more commonly known as ORM, it’s exactly that. Your (perceived) reputation within the digital sphere. Table of ContentsThe importance of Online Reputation ManagementWhy does ORM matter?What can you do to improve...

Understand the principles of SMART marketing and make your Digital Marketing strategy easy to implement and deliver. By applying the SMART technique, you take the guesswork out of Digital Marketing and your campaigns will soon start to flourish. It’s that easy. What is SMART marketing? SMART marketing originally comes from the traditional school of marketing, meaning in...

Tech4Africa is the largest most well-known technology, innovation, entrepreneurial and start-up manifesto in Africa and this year our very own Digital Strategist was selected to disperse his knowledge. Tavonga, the mastermind behind digital strategy at Flint took his Tech4Africa audience on an exploration of the past, present and future of social media. With emphasis on the...