The ability to stay on top of change has never been more integral than today, especially in digital marketing, where you must be nimble and constantly adapt to a rapidly evolving landscape. Modern customers have high expectations of businesses and brands. So to ensure you give your users the best possible experience, you need a full funnel marketing strategy. A full funnel...

Table of ContentsWhat is paid advertising?Why paid advertising?Which type of paid advertising is right for you?Display advertisingMobile AdvertisingPay-per-click (PPC)Video advertisingSocial media advertisingNative advertisingTime to get started What is paid advertising? By definition, paid advertising is the broad umbrella term used for any type of advertising that a...

If utilised correctly, social media marketing has the power to drastically change your brand’s life.That’s a pretty bold statement. But consider this:According to a 2017 report by We Are Social, there are 2.789 billion active social media users worldwide.And this:More than 81% of marketers found that increased traffic occurred with as little as 6 hours per week invested in social...

When you find that SEO agency/specialist/shyster that will guarantee you a no.1 spot in the Google search engine results pages, you must be cautious not to fall into the too-good-to-be-true trap. Not only will you will end up wasting valuable money but you will end up harming your business’s reputation as well, and let’s face it, nobody wants that. What to watch out for...

Statistics reveal that businesses that blog are reaping the benefits in terms of increased ROI, increased inbound links, website traffic and lead generation. That being said, not all of them are getting it right. That’s why we’ve put together the top 4 best practices for blogging for businesses that will ensure each and every one of your company’s articles is sure to be a...

We’ve been talking about content marketing quite a lot recently, highlighting the best way to utilise your content marketing to your advantage. By this, we mean acquiring and retaining customers through the creation and sharing of your unique and relevant content. We’ve been so busy focusing on what you should be doing that we haven’t really gone over what you shouldn’t be...

You’ve done the hard work and created a stunning website with relevant, juicy content, but how do you get that content to rank in the search engines and be seen by your target audience? You optimise your content of course! Optimising content for SEO purposes is like putting the finishing touches on a grand masterpiece. Here’s how: By following these basic rules,...

Boost your website’s SEO with these 15 great ideas and you will immediately see a significant increase in your ranking, returning visitors and levels of engagement. Let’s take a closer look. Understanding SEO Before we begin, the question we get asked the most is, “What is SEO, actually?” Here’s a brief definition from Wikipedia of what SEO actually is: Search...

You already know that content marketing is important in your digital strategy, but most companies struggle to know what type of content to post that will boost their website’s Search Engine Optimisation (SEO). Table of ContentsHave a StrategyCreate Unique ContentBe ConsistentUse The Right ToolsContent Marketing Made Easy Here are 4 helpful tips on boosting your content...

Last year online video made up more than half of all internet traffic. This figure is expected to rise to a staggering 80% by 2020. In the last five years alone, video consumption has skyrocketed by 800% with pretty much all of the social media behemoths now boosting video content in our news feeds. This surge in moving pictures can be attributed to one simple thing: human...