You may be asking yourself, “but why do I need a content marketing strategy at all?” Well the fact of the matter is that with the age of the digital world, consumer behaviour has evolved and consumers have become good at filtering large amounts of info which they are bombarded with daily. You need to be noticed amongst the informational traffic that your potential customers are...

Content Marketing is often a misunderstood aspect of online marketing. Mentioning it to someone as a strategy may be met with the response “Well, isn’t it just marketing?” or “We’ve got stuff on our website so we’ve got that covered”. One of the earliest things I can remember hearing about ‘content’ in the digital age, was that it didn’t actually matter. These were the thoughts of...

Let’s talk digital, but more specifically – digital advertising. With most, the term ‘digital advertising’ doesn’t really resonate as ‘internet advertising’. Many pop up their onroad LED billboards and sell this idea to you as “Digital Advertising” while you pay good money and tick off digital advertising in your marketing plan for the year.   What is Digital Advertising then?...

With the recent news that South Africa is the most digitally developed country in Africa and the fourth-fastest growing digital economy in the world (after China, Malaysia and Thailand), you may start to realise that digital marketing is now more essential than ever. Gone are the days when marketing served one purpose – to sell. Today we use marketing to build relationships,...