Boost your website’s SEO with these 15 great ideas on how to make SEO friendly content and you will immediately see a significant increase in your ranking, returning visitors and levels of engagement.
Let’s take a closer look.
Table of Contents
Understanding SEO
Before we begin, the question we get asked the most is, “What is SEO, actually?”
Here’s a brief definition from Wikipedia of what SEO actually is: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.
So, with that in mind, let’s get started.
How to optimise your website’s content
To optimise your website, you will need to update your existing content. One simple way to start is by doing a full website audit and identify areas where you can improve.
Tips:
Remove old or out-dated content
Add relevant keywords
Search engines favour websites that have an engaging, unique, up-to-date and relevant mix of content and the direct benefit of this is:
Returning visitors to your website
Reduced bounce rate
Increased time spent on website
Attracting natural backlinks
Increase in social sharing
The top 15 content ideas for great SEO:
Toolkits
How to’s
Blogs
Competitions
RSS feeds
User generated content
White papers
Case studies
Checklists
Social sharing buttons
Audio and video clips
Polls or interactive surveys/votes
Q & A’s
Expert interviews
Puzzles or quizzes
Great content equals great SEO
If you want your website to have a competitive advantage, ensure you have high quality content that is enjoyable, relevant and useful. After all, great content equals great SEO.
By implementing any (or all) of our 15 ideas for great content, you will undoubtedly keep visitors not just returning but also engaging again and again. Also remember to make sure the content you produce aligns with your marketing funnel strategy to ensure the best results for your business and objectives.
