Midyear slumps? What are those? In fact there hasn’t been a better time of year for expansion. With an addition of 4 new bright sparks, the team was as you would expect, excited to relocate to bigger and better. Our big move has only meant the start of new beginnings, improving collaboration, boosting of staff morale and enhancing Flint Studio’s
You may be asking yourself, “but why do I need a content strategy at all?” Well the fact of the matter is that with the age of the digital world, consumer behaviour has evolved and consumers have become good at filtering large amounts of info which they are bombarded with daily. You need to be noticed amongst the informational traffic
Finding the perfect harmony for your brand in the digital marketing age can be overwhelming and confusing, but once you’ve identified a well-balanced mix of digital marketing trends and actionable strategy you’ll be on your way to achieving measurable success. Here are 5 digital marketing trends to look out for in the next couple of months. Don’t rely on
Are your prospects on Pinterest? You’ve heard about Pinterest but have no idea whether your business should be on it or not? We’re here to help! Should I? Shouldn’t I? Pinterest is for fashion, beauty, gifts, hobbies, design, travel and food. In fact Pinterest is about lifestyle and with a predominantly female demographic, people go on Pinterest to buy
Content Marketing is often a misunderstood aspect of online marketing. Mentioning it to someone as a strategy may be met with the response “Well, isn’t it just marketing?” or “We’ve got stuff on our website so we’ve got that covered”. One of the earliest things I can remember hearing about ‘content’ in the digital age, was that it didn’t actually
Let’s talk digital, but more specifically – digital advertising. With most, the term ‘digital advertising’ doesn’t really resonate as ‘internet advertising’. Many pop up their onroad LED billboards and sell this idea to you as “Digital Advertising” while you pay good money and tick off digital advertising in your marketing plan for the year. What is Digital Advertising then?
It’s a burning question that rolls its way through my brain each and every morning and throughout most of the day. Wondering “What is online?” has kept me up at night with rambling murmurings of great ideas and terrible potential brand tragedies. From a business perspective the real burning question is “What is the value of online for me?” Many
With the recent news that South Africa is the most digitally developed country in Africa and the fourth-fastest growing digital economy in the world (after China, Malaysia and Thailand), you may start to realise that digital marketing is now more essential than ever. Gone are the days when marketing served one purpose – to sell. Today we use marketing to
The practice of ideas, behaviours and/or styles spreading from person to person within a culture originated in the 1970s. Since evolving on the image board 4Chan in 2001, Memes have taken the digital world by storm. With memes becoming an everyday occurrence in our online social interaction to express emotion and general moods, one has to wonder what inspired
Are you sure you want to tweet that? Think about your tweet, IM or status update for a second before you hit send. You might be thinking ‘this is hilarious (to me)’ or ‘social media is there for venting, right?’ – Wrong. Whether you’re an individual or brand, your online presence is a reflection of who you are and your
