Last year online video made up more than half of all internet traffic. This figure is expected to rise to a staggering 80% by 2020. In the last five years alone, video consumption has skyrocketed by 800% with pretty much all of the social media behemoths now boosting video content in our news feeds. This surge in moving pictures can
A recent survey found that 92% of B2B marketers use social media as a content marketing tactic to drive sales. In an already competitive market, everybody is gunning for the top spot. New innovative social media marketing tactics keep cropping up so if you aim to stay competitive, you must be prepared to stay on top of your social media marketing
Blogging has become an extremely popular method to convey thoughts, ideas and news on certain topical spaces. It is definitely one of the most efficient mediums to communicate. New blogs aggressively pop up by the drones on a daily basis. Despite the fact that there is such an astronomical number of blogs, very few of them gain the desired traction.
Creativity is a funny thing. Sometimes we think of ground breaking ideas that shrieks ‘increased awareness’. Other times your creative spark may fizzle out faster than a Hanson career. Whether it is writing a blurb or coming up with a concept that has the potential for ‘Loerie Award’ consideration, creativity is paramount. Unfortunately, sometimes our creative well runs dry and
Designers are meant to be loved, not to be understood. We talk in pictures, we scrutinize everything from your branding to your birthday cards, and we find inspiration for a logo design from watching cat videos on Youtube. There’s a kind of madness to our methods that only other creatives can truly understand. That said, here’s a list of things
Tech4Africa is the largest most well-known technology, innovation, entrepreneurial and start-up manifesto in Africa and this year our very own Digital Strategist was selected to disperse his knowledge. Tavonga, the mastermind behind digital strategy at Flint took his Tech4Africa audience on an exploration of the past, present and future of social media. With emphasis on the importance of having a
Staying on top of digital marketing trends can be time consuming, especially if you need to sift through the billions of resources available online. Now we’re not saying some sources may be more credible than others. But finding the right blogs to follow is time consuming. We’ve put together a list that is going to make your life a whole
Remember those days, when marketing campaigns meant TV, radio and print ads? Well – it’s time to rethink traditional marketing methods. Those days are long gone. They may contain elements that will accommodate your marketing plan but marketing is now so much more. You would have noticed that media has and is absorbing the age of digital like a massive
When Google launched Google AdWords back in 2003, it changed digital marketing forever. Google AdWords gave billions of business owners the opportunity to be their own Marketing Managers! Making advertising online easily accessible and available to all businesses. If you’re unfamiliar with Google AdWords, it is a “paid advertising” method offered by Google. It allows you to target your audiences
We’re not going to go into statistics about how many people are online and on social media these days, we imagine you know. Presuming, that you know that social media is good for sharing your content with thousands of people at once, that is not the only thing it’s good for. However, not everyone is convinced. Lets delve into why
