Last year online video made up more than half of all internet traffic. This figure is expected to rise to a staggering 80% by 2020. In the last five years alone, video consumption has skyrocketed by 800% with pretty much all of the social media behemoths now boosting video content in our news feeds. This surge in moving pictures can be attributed to one simple thing: human...

A recent survey found  that 92% of B2B marketers use social media as a content marketing tactic to drive sales. In an already competitive market, everybody is gunning for the top spot. New innovative social media marketing tactics keep cropping up so if you aim to stay competitive, you must be prepared to stay on top of your social media marketing game. When marketing to B2B, it is...

Blogging has become an extremely popular method to convey thoughts, ideas and news on certain topical spaces. It is definitely one of the most efficient mediums to communicate. New blogs aggressively pop up by the drones on a daily basis. Despite the fact that there is such an astronomical number of blogs, very few of them gain the desired traction. Sometimes it is not even a case...

Staying on top of digital marketing trends can be time consuming, especially if you need to sift through the billions of resources available online. Now we’re not saying some sources may be more credible than others. But finding the right blogs to follow is time consuming. We’ve put together a list that is going to make your life a whole lot easier. Lets filter through...

Remember those days, when marketing campaigns meant TV, radio and print ads? Well – it’s time to rethink traditional marketing methods. Those days are long gone. They may contain elements that will accommodate your marketing plan but marketing is now so much more. You would have noticed that media has and is absorbing the age of digital like a massive sponge. More often than not,...

When Google launched Google AdWords back in 2003, it changed digital marketing forever. Google AdWords gave billions of business owners the opportunity to be their own Marketing Managers! Making advertising online easily accessible and available to all businesses. If you’re unfamiliar with Google AdWords, it is a “paid advertising” method offered by Google. It allows you to target...

We’re not going to go into statistics about how many people are online and on social media these days, we imagine you know. Presuming, that you know that social media is good for sharing your content with thousands of people at once, that is not the only thing it’s good for. However, not everyone is convinced. Lets delve into why your business needs social media and what it can do...

Are your prospects on Pinterest? You’ve heard about Pinterest but have no idea whether your business should be on it or not? We’re here to help!   Should I? Shouldn’t I? Pinterest is for fashion, beauty, gifts, hobbies, design, travel and food. In fact Pinterest is about lifestyle and with a predominantly female demographic, people go on Pinterest to buy or to get...

Content Marketing is often a misunderstood aspect of online marketing. Mentioning it to someone as a strategy may be met with the response “Well, isn’t it just marketing?” or “We’ve got stuff on our website so we’ve got that covered”. One of the earliest things I can remember hearing about ‘content’ in the digital age, was that it didn’t actually matter. These were the thoughts of...

Let’s talk digital, but more specifically – digital advertising. With most, the term ‘digital advertising’ doesn’t really resonate as ‘internet advertising’. Many pop up their onroad LED billboards and sell this idea to you as “Digital Advertising” while you pay good money and tick off digital advertising in your marketing plan for the year.   What is Digital Advertising then?...