It’s a burning question that rolls its way through my brain each and every morning and throughout most of the day. Wondering “What is online?” has kept me up at night with rambling murmurings of great ideas and terrible potential brand tragedies. From a business perspective the real burning question is “What is the value of online for me?” Many businesses just cannot come to grips...

The practice of ideas, behaviours and/or styles spreading from person to person within a culture originated in the 1970s.  Since evolving on the image board 4Chan in 2001, Memes have taken the digital world by storm.   With memes becoming an everyday occurrence in our online social interaction to express emotion and general moods, one has to wonder what inspired this internet...

Are you sure you want to tweet that? Think about your tweet, IM or status update for a second before you hit send. You might be thinking ‘this is hilarious (to me)’ or ‘social media is there for venting, right?’ – Wrong. Whether you’re an individual or brand, your online presence is a reflection of who you are and your brand personality. With so many different personalities...

As a non-iPhone owner, I didn’t quite appreciate (or even fully comprehend) the hum of chants that could be heard across the globe as the launch of the iPhone 6 and iPhone 6 Plus drew nearer. On Tuesday Apple unveiled its newest and possibly most coveted devices since, well, the iPhone5 series and the world has been in a state of frenzy since. Whether you like it or not, if the...

It doesn’t matter how far across the globe you travel from, or even how far you travel to, there is hardly any experience like the one you’ll have once you set foot on South African soil. South Africa is a diverse country with vibrant people and endless possibilities. You don’t even have to look much further than social media to see just how much the country has developed. More...