The beauty of the Digital Marketing industry is that it never slows down. It’s constantly changing, growing, evolving, innovating, and 2017 is shaping up to be fantastic in terms of Digital Marketing trends. We’ll take a look at the top 5 trends which are set to influence the industry in 2017 the most. Can the past predict the future?
The importance of Online Reputation Management We have all heard of the saying, “your reputation precedes you” and when it comes to Online Reputation Management, or more commonly known as ORM, it’s exactly that. Your (perceived) reputation within the digital sphere. Why does ORM matter? All it takes is one bad review from a customer or client to harm your
When you find that SEO agency/specialist/shyster that will guarantee you a no.1 spot in the Google search engine results pages, you must be cautious not to fall into the too-good-to-be-true trap. Not only will you will end up wasting valuable money but you will end up harming your business’s reputation as well, and let’s face it, nobody wants that. What
Statistics reveal that business that blog are reaping the benefits in terms of increased ROI, increased inbound links, website traffic and lead generation. That being said, not all of them are getting it right. That’s why we’ve put together the top 4 blogging best practices that will ensure each and every one of your company’s articles is sure to be
The Day of the Programmer dun dun dunnnn *insert epic music intro here* (Yeah, we know, what?) which is celebrated on the 256th (hexadecimal 100th, or the 28th) day of each year (September 13 during common years and on September 12 in leap years) has rolled around once again. What is so special about this day, you may ask? Well,
We’ve been talking about content marketing quite a lot recently, highlighting the best way to utilise your content marketing to your advantage. By this, we mean acquiring and retaining customers through the creation and sharing of your unique and relevant content. We’ve been so busy focusing on what you should be doing that we haven’t really gone over what you
You’ve done the hard work and created a stunning website with relevant, juicy content, but how do you get that content to rank in the search engines and be seen by your target audience? You optimise your content of course! Optimising content for SEO purposes is like putting the finishing touches on a grand masterpiece. Here’s how: By following these
Boost your website’s SEO with these 15 great ideas and you will immediately see a significant increase in your ranking, returning visitors and levels of engagement. Let’s take a closer look. Understanding SEO Before we begin, the question we get asked the most is, “What is SEO, actually?” Here’s a brief definition from Wikipedia of what SEO actually is: Search engine
You already know that content marketing is important in your digital strategy, but most companies struggle to know what type of content to post that will boost their website’s Search Engine Optimisation (SEO). Here are 4 helpful tips on boosting your content marketing: Have a strategy It’s important to start off with a goal in mind. Before you start posting
Understand the principles of SMART marketing and make your Digital Marketing strategy easy to implement and deliver. By applying the SMART technique, you take the guesswork out of Digital Marketing and your campaigns will soon start to flourish. It’s that easy. What is SMART marketing? SMART marketing originally comes from the traditional school of marketing, meaning in the days before
